EA’s Marketing Plan Backfires

Marketing is an integral part of any game release but sometimes it doesn’t always go the way you plan…

According to the Benjamin Burnley — frontman of rock band Breaking Benjamin — EA wanted to pay him to post on his social media accounts that he “like[s] this piece of shit game.” Burnley accompanies this statement with a picture of a now broken disc of Star Wars Battlefront on his Instagram account. Asking celebrities to market products for a fee is nothing new, and I have no problem with that. I do however take issue if someone is asked to blindly give a positive review for a product. I’m sure no one was on the edge of their seat waiting for Burnley’s opinion on DICE‘s latest shooter, but these kind of marketing tactics are exactly why you should always seek the reviews of industry professionals, like us! 🙂

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Let’s move onto some more positive news, and Sony has announced that the PS4 version of Gravity Rush will release on February 2nd, one week earlier than originally expected. The vita title is currently being given the HD treatment from Bluepoint Games — the same studio that brought us Uncharted: The Nathan Drake Collection to the PS4. Gravity Rush still remains one of the best games on the Vita, and will provide a good opportunity for PS4 owners to get a taste of the action-platformer ahead of Gravity Rush 2‘s release later on in 2016.

Last week we got the release of the sixth and final episode in Telltale GamesGame Of Thrones. Now, in an interview with the Hollywood Reporter, CEO Kevin Bruner confirmed that a second series will be coming.

“I’m pleased to officially confirm that there will be a second season of Telltale’s Game of Thrones series, and that it’s currently in development.”

We literally just discussed this on The Game Of The Week Show today, and it doesn’t come as a huge surprise considering the success of the Game Of Thrones universe. Bruner went on to explain that it was always the plan to have a second season and, while details of what we can expect were not revealed, “things rarely go well in the Game of Thrones universe.” It will be interesting to see if Telltale can build on the fairly mixed reception that the first series got.

By now most of you should have the updated experience for your Xbox One and commenced playing some of your favourite Xbox 360 titles — I know I already have South Park: The Stick Of Truth and the Gears Of War collection added to my library. Well, following the announcement that Burnout Paradise will be coming to the program we now have some sad news for fans of the Burnout franchise. Criterion Games has advised a fan, via Twitter, that they currently have “no plans” to bring Burnout Revenge to the Xbox One. While this doesn’t completely rule out the possibility of playing the best Burnout game on Microsoft‘s latest console, it definitely reduces the likelihood of it happening. I guess we can’t win them all…

That’s it for today.

Matt